Starting point
Modern Ecommerce Website Template
An online store in the Modern theme: Home, About and Contact on a white ground in Inter with a cool indigo for buttons, and a Store page that joins them when you keep the Online Store app in the wizard.
Live preview
Every page, on a desktop or a phone.
About this starting point
Modern, composed onto an online store.
What it is for
It suits a shop that wants a calm frame around its products: a maker, an independent label or a business taking its counter online. The pages it opens with introduce the business rather than list stock: Home has a centred headline with two buttons and three figures, a strip of names, three icon cards, three client quotes and a call to action, and About and Contact follow. The products themselves live on the Store page, which the Online Store app adds with the product catalogue and card payments, so the picture above shows the pages around the shop and not the shop.
Pages and sections
- Home
- Hero, Trusted by, Services, Testimonials, Call to action
- About
- Story, Values, Founder note
- Contact
- Contact
Named as the editor names them. Every page also carries the shared header and footer.
Modern
Modern is the plainest of the eleven and the easiest to make your own. Inter carries both the headings and the body, the ground is white, the accent is a cool indigo you can swap in the theme panel, and corners and shadows are soft without being rounded. Nothing in it argues with a photograph or a product shot, which is why it suits a business site that has to explain itself quickly and a portfolio that wants the work to do the talking.
The theme brings its own hero, header, rhythm, palette and type; it is one of 8 hero compositions across the eleven themes, not a recolour of a single layout.
Online Store
Sell products online. An online store starts with 3 pages: Home, About and Contact. Keep the recommended apps in the next step and a Store page joins them. Every one is a freeform canvas: move, resize or delete anything on it.
Customise opens the wizard with this kind of site and this theme already marked. You still name the site and choose its apps, and you can change either pick there.
Modern on other kinds of site
Get started
Customise Modern for your online store.
Building and previewing costs nothing. Publishing on your own domain is $192 a year on the Website plan, and selling starts on Business.